In June 2008, AT&T spoiled the iPhone party by increasing the monthly data rate from $25 to $30 per month. In addition, text messaging, a service of minimal cost to providers was a minimum of $5 a month for 200 texts, with the only higher option $15 a month for 1000.
June 2009: AT&T spoils the iPhone party again by foregoing a subsidized upgrade path for current iPhone 3G owners. Awesome, thanks AT&T.